The startup that emerged in quarantine and made heritage in Shark Tank Mexico

In instances of quarantine and social distance, many individuals managed to reinvent themselves, try new things or with no trouble rest and make a stop in their lifestyles. of their case, Alejandro Rendón and Génesis Analy García tried to develop into producers of " black garlic ", a situation that led them to Shark Tank México .

"We have been in quarantine, locked up by means of COVID around October, November of ultimate year [2020], and we realized that it become a good product for these instances so that americans would realize it," explains Alejandro in an interview for Entrepreneur in Spanish .

this is how "Curandero" changed into born, a manufacturer that a little later would alternate its identify to "Ajo Mexa", due to the appeal felt by using one of the most sharks in the exhibit this is broadcast with the aid of Sony, against the former.

what is black garlic?

in keeping with a blog put up from Farmacia San Pablo, it's a food it is bought from the fermentation of garlic that we continuously be aware of, at temperatures of fifty to 60 degrees Celsius for 30 days. The construction system is conducted with humidity handle and devoid of preservatives or other additives.

"it is a standard white garlic, which undergoes a fermentation system with controlled humidity and temperature, the outcome is black garlic… The charming element about here's that it turns into a superfood. This product is 10 times more potent than common white garlic, and its texture is clean and its style is bittersweet ", explains Alejandro.

photograph: Courtesy of Shark Tank México.

in keeping with the entrepreneurs, this meals gives "many fitness merits" and in an environment where "everybody started to take improved care of themselves" it seemed obvious that this can be a brilliant product to offer.

"We saw the probability to current it to Mexico in order that they may get to know it, in order that people will enhance their immune programs. And what enhanced than via a herbal product ", says the entrepreneur.

"With these times of pandemic individuals are going to delivery taking care of themselves, it truly is the idea we wanted to assault 'How are we going to start strengthening our body? How will it be in this new ordinary? ' here's how Curandero took place, "says Génesis.

What are the properties of black garlic?

apart from now not having the effective taste of traditional garlic, this meals is antioxidant, has a excessive content material of amino acids and zinc. additionally, it's attributed anti-growing old houses, moreover the entire benefits that are primary from typical garlic.

The rate of this suitable for eating is higher than that of normal garlic. "A free head charges you about 60/70 [Mexican] pesos, it is dependent upon the place you buy it. yes, it is an expensive product, due to the fact that it is gourmet, but what's it price, sure it does. "There isn't any doubt that the product is first rate," says Alejandro.

this is true?

"I had all the time desired to take part," says Génesis when requested about how they bought to Shark Tank México, which airs each Friday at 9:30 p.m. on Canal Sony.

"before all this i was already keen on the application, I had seen it for a very long time and dreamed of being there, but I noticed it so unimaginable," says the entrepreneur.

After opening Curandero's social media accounts and starting to promote via that channel, they acquired a message on Instagram inviting them to take part within the sixth season of Shark Tank México. originally, the husbands didn't accept as true with this become viable. "We questioning Is it proper? How can it's viable if we have not sold greater than 5 luggage ", says Alejandro.

photograph: Courtesy of Shark Tank México.

ancient pitch

during this approach Alejandro and Génesis committed themselves to gathering the entire documentation and suggestions crucial for the display, wherein they arrived inquiring for 350 thousand pesos for a 40% stake in their company and to their shock they managed to close two offers, a undeniable fact that occurs by first time in Shark Tank historical past.

"Rodrigo provided us 350 thousand pesos, however for the buy of the identify, with none variety of participation. In different words, 'you supply me the rights to the Curandero company and i will pay you the 350 thousand pesos and it be over', without doing any business, "explains Alejandro.

youngsters Rodrigo Herrera didn't are looking to participate in the company, Marcus Dantus and Marisa Lazo offered him a hundred pesos for 40% in a unique deal than Rodrigo's. After speaking with each other, the entrepreneurs decided to take both opportunities: sell the brand identify and accomplice with Marcus and Marisa.

photograph: Courtesy of Shark Tank México.

Garlic Mexa

After transferring the rights to the first name of their manufacturer, Alejandro and Génesis notion of a new conception called Ajo Mexa.

"We made this determination as a result of we obligatory capital, we are actually beginning, it is, we don't seem to be included, we had no longer even made an bill, simplest the deliveries we had, it changed into to friends and pals. every little thing was closed, it wasn't such as you might enter the supermarkets at that second, everything become totally stopped, "says Alejandro.

Now entrepreneurs are looking to focus on increasing their construction, employing greater people, advertising, expanding their company, and products derived from black garlic.

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